Radio stations are a great source to discover new information
and stay updated on what’s going on in today’s world. The FM radio station I decided
to listen to was 97.5 the Fanatic. This radio station is the first FM sports
talk radio show and they broadcast out of Philadelphia. The amount of commercials
in a 20-minute span was 6 minutes, 33 seconds which came out to be a percentage
of 31.65%. I find this radio station very informative because I am interested
in sports and I like how interactive the show is because they take calls from
actual fans and listen to their opinions. I enjoy the fact that they take fans
calls because they feed off of people’s opinions and put their own input on
based off what fans call in and say. When I listened to to broadcast for 20-minutes
I tuned in at where they were interviewing an ESPN insider and were focusing on
mainly football talk which attracted and made me focus in more detail. The
amount of commercials was more in blocks and they would take a 5-6 commercial
break and then come back on radio for 10-15 minutes and then repeat the same
commercial format. I listen to sports talk radio often which is why I chose to
use this station as the FM station I listened to. The main portion of
information they were broadcasting for that 20-minutes was about the NFL. They mentioned
the NFL combine approaching and free agency. Overall I enjoy FM radio stations
more simply because they make it more interesting and interactive.
The AM station I chose to listen to was KYW 1060 news radio.
I chose this station because I felt as if it is a very known news station and I
could gather a good amount of data from it. The length of the total commercials
within 20-minutes came out to be 7 minutes, 35 seconds which came to be a
percent of 37.1%. I find AM station broadcast to be very boring because the
people broadcasting speak in a very monotone voice which makes it hard to listen
to for a long period of time. The commercials included different promotions and
advertisements for newspapers, banks, self-promotion of their station, and car
advertisements. Also in comparison to the FM stations commercials they took breaks
very often. The commercials for the AM station were every 4-5 minutes but they
were shorter commercials compared to the FM station. The various different topics they talked about
included politics, the election that is approaching, president Obama, also they
speak about a lot of different current events that are occurring around the
world. Also in their broadcast they have many different people that report the
news and they have different segments for traffic, weather, and sports. Overall
I enjoy FM radio compared to AM radio because AM radio does not make it very
interactive and they get right to the point compared to FM radio where they are
more interactive and make the show much more interesting.
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